Case Study · Distribution

How IES Group recovered two years of unpaid commissions — and made cash flow predictable.

IES Group, a ceramics distribution agency, earned commissions across four separate divisions of its principal — and was quietly losing them to a manual, memory-dependent process. Pulsar AI built an automated commission-recovery system that captures, invoices, and chases every payment until it lands.

Identify Growth Bottlenecks

Outcomes at a glance After Pulsar AI

Zero missed commission invoices

2 yrs of unpaid commissions surfaced

4 → 1 divisions unified into one view

Real-time executive visibility

The problem

Commissions were leaking through a manual, fragmented process.

IES Group's revenue model was clear — but the way it tracked and collected those commissions wasn't. The whole process leaned on manual tracking and human memory, which introduced real risk and quiet, ongoing financial leakage.

Fragmented payment streams

Customers paid four separate divisions of the principal directly, so IES never had a single, consolidated view of what it was actually owed.

Manual reconciliation & invoicing

The team tracked scattered payments by hand, compiled them, and raised each division's invoice manually — then chased every one the same way.

Systemic financial risk

An audit uncovered commission invoices up to two years old still unpaid — not refused by anyone, simply never sent, or never chased.

Problem area	Operational impact	Financial consequence
Data tracking	Decentralized, error-prone data entry	Manual errors and missed commission payments
Invoicing	Time-consuming manual compilation per division	Delayed or entirely forgotten commission requests
Cash flow	Reliance on human memory for follow-up	Unpredictable revenue and significant aging receivables
Visibility	No consolidated view for leadership	No way to assess total earned versus outstanding

What we did

We replaced manual chaos with a system that enforces itself.

Rather than patch the process, our strategy was to remove the reliance on memory entirely — so the system itself captures every commission, raises every invoice, and chases every payment until it is recovered.

Centralize everything

One source of truth for every payment across all four divisions, replacing scattered spreadsheets and incomplete views.

Complete payment visibility

Let the system enforce recovery

Automated calculation, invoicing, and follow-up replace human memory, ensuring every outstanding payment is pursued.

No forgotten commissions

Put leadership in control

A real-time view of earned, received, and outstanding commissions enables the Director to act before problems escalate.

Proactive financial control

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The solution

The automated commission-recovery workflow.

A single connected system now runs the entire cycle, from reconciling payments to chasing the last outstanding invoice, while the Director monitors everything from one dashboard.

Centralized data repository

Every customer payment across all four divisions is stored and reconciled in one central platform, creating the foundation for the entire workflow.

One source of truth

Automated commission calculation

At the beginning of each month, the system checks the central repository and identifies every commission due without manual tallying.

Accurate monthly calculations

Precision invoicing

Commission data is organized by division to generate four separate, accurate, and compliant invoices without manual compilation.

Division-specific invoices

Intelligent follow-up loop

The system monitors every invoice and sends scheduled reminders, creating a persistent and reliable payment-collection process.

Reminders every 14 days

Payment confirmation and cessation

Follow-up stops only after payment is confirmed in the system, ensuring the workflow remains focused on completed outcomes.

Stops only after payment

Executive visibility dashboard

A live dashboard shows unpaid invoices, total commissions earned, amounts received, and outstanding balances across every division.

Real-time leadership visibility

The results

Predictable cash flow and complete visibility.

The system delivered immediate, measurable change, fundamentally stabilizing IES Group's financial operations.

Result 01

Zero missed revenue

Every commission earned is now accurately invoiced and persistently followed up, ensuring no outstanding revenue is forgotten.

Every commission accounted for

Result 02

Predictable cash flow

Consistent invoicing and scheduled follow-up transformed payment timing into something the business can confidently forecast and plan around.

More reliable payment cycles

Result 03

Enhanced executive control

The dashboard provides complete real-time visibility, enabling proactive financial management and more confident strategic decisions.

Clear financial oversight

Result 04

Increased operational focus

With the manual burden of tracking, invoicing, and following up removed, the team can redirect its time toward core business activity and growth.

More time for higher-value work

Conclusion

From financial leakage to a system that recovers itself.

What was once a fragmented, memory-dependent process is now a system that enforces its own compliance. Every commission earned is invoiced, followed up, and collected, while leadership can see the complete picture in real time. The outcome is not only recovered revenue, but a business that can finally trust its own cash flow.

We did not just fix the invoicing. We removed the risk of forgetting, permanently.

Hamza Aslam, Founder, Pulsar AI

A reliable system for sustainable financial control

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